Experimental NYC store spotlights retail’s storytelling

A new retail space called Story in New York City’s Chelsea neighborhood changes the theme every six or eight weeks. Story’s curated collections create a narrative that offers shoppers more of an experience, such as the current Cool Story that includes everything from air conditioners to ice cream. Sponsoring brands pay between $75,000 and $300,000 for the ability to interact with consumers in new, hands-on ways that can’t be replicated online or in traditional stores. Read the Forbes story here