Evolution of LATICRETE and U.S. Construction Market

Evolution of LATICRETE and U.S. Construction Market

Change is inevitable, and when led by the right people, it is with changes that the world evolves.
Aware that latex technologies were being applied in the concrete industry, Dr. Henry M. Rothberg began development work in 1956 that would prove to be the first commercially accepted latex-modified adhesive for thin installations of ceramic tile and stone.
And with that, 4237 Latex Additive and LATICRETE were born.
Now, with more than 6 decades of firsts, product innovations and influence on the industry, 4237 Latex Additive will be sold exclusively overseas as the U.S. construction market continues to advance, favoring dry products that do not require any mixing.
Taking its place is 254 Platinum, a one-step, polymer -fortified, thin-set mortar for interior and exterior installation of ceramic tile, stone, quarry tile, pavers and brick. In addition to many high-performance benefits, 254 Platinum exceeds ANSI A118.4 Shear Bond Strength Requirements and ANSI A118.11.
More info at www.laticrete.com.

will be held January 26th, 2023, Noon to 4 PM EST with Atlanta locals in person and rest of country virtual via Zoom.

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January 26th, 2023
The 13th Annual Hybrid Summit will be held on January 26th, 2023 Noon to 4 PM EST.

Virtual Women in Construction: Building Connections will be held on December 14th, 2022, 1 PM to 2 PM EST via a Zoom.

2022 Virtual Men’s Round Table & 2021 Wrap-Ups 

The 2022 Virtual Men’s Round Table will be held in December 2022, from 1 to 3 PM EST via Zoom.


Little Caesars discusses chain’s tech-fueled growth

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