Dunkin’ expands test of shorter restaurant name - CCR-Mag.com

Dunkin’ expands test of shorter restaurant name

Mike Pallerino September 5, 2018

Dunkin' Brands will have shortened the name of its Dunkin' Donuts stores at 30 Boston units and 20 more nationwide by year's end, after first making the change at a Quincy, Mass., store last year. The company hasn't made the change permanent and it's facing pushback from some brand fans. Read the Business Insider story here

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