Dick’s new chain charges into athleisure trend

Dick’s Sporting Goods’ new activewear format Chelsea Collective opened its first store, with a mix of national- and smaller-brand yoga wear and other sporty fashions aimed at winning over women looking for athleisure styles. The new store joins an increasingly crowded field of brands from Lululemon to Old Navy that are wooing women who have adopted casual-but-stylish workout wear as everyday fashion. Read The Washington Post story here