Chipotle to expand chains for pizza, Asian-style rice bowls

Chipotle Mexican Grill is expanding its spinoff concepts, Pizzeria Locale and ShopHouse, which bring its customizable fast-casual style to the worlds of pizza and Southeast Asian-style rice bowls. The pilot stores are being promoted with coupons and co-branding in Chipotle stores plus sponsorships of events such as the Chipotle Cultivate Festival series. ShopHouse opened its first unit in 2011 in Washington, D.C., and the company plans to have 10 to 12 locations by the end of the year. Read the Adweek story here