Brazil-based Giraffas is a 350-unit quickservice burger chain that aims to win customers away from foreign rivals by appealing to national pride, but its strategy in the United States involves going fast-casual. The chain, which operates three eateries in the Miami market, plans to end the year with between eight and 12 and expects to start franchising in 2014. Read the BurgerBusiness.com story here.
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CCR 2026 ISSUE 9 | Beauty by Design: How Rigzin Dolma balances brand standards and customer expectations at Waxing the City •
CCR 2026 ISSUE 9 | Beauty by Design: How Rigzin Dolma balances brand standards and customer expectations at Waxing the City •
