Bostik, Inc. (bostik-us.com), a world leader in specialty adhesives and installation systems for building construction, and Artaic – Innovative Mosaic, (artaic.com) creator of architectural mosaics using its patent-pending American robotic production, staged an upbeat, educational design workshop on Thursday, March 23rd, at Manhattan’s Fifth Avenue Microsoft Store. Over 70 top NYC-based architects and designers came to learn about today’s state-of-the-art methods for specifying and installing mosaic tile materials.
The workshop taught/engaged attendees on how best to utilize Artaic’s software, “TylistTM,” which allows for complete control over the color, material, layout, imagery and overall aesthetic of any mosaic design. Additionally, attendees were “illuminated” about the many benefits offered by Bostik’s Dimension™ RapidCureR glass-filled grout. A quick design competition using both of these products then took place, in which attendees gladly joined in. A Microsoft Surface Pro Tablet, courtesy of Bostik, was awarded to designer David Kim, whose innovative design was voted “best of the evening’s event.”
“Bostik and our strategic partner, Artaic, continue our mission,” stated Scott Banda, Bostik’s Director of Marketing and Business Development. “We’re not only bringing the ancient art of mosaic design into the 21st century. We’re also staging ongoing interactive events, which engage savvy architects, designers and mosaic enthusiasts to share our focus. This process is working very well… and, we’re making sure it’s a lot of fun for all involved!”
Ted Acworth, CEO/Founder of Artaic added, “The response to our event was outstanding. We wanted it to be educational/relevant for all attendees; we wanted it to stimulate their interest in mosaic design… and, we wanted it to be one great time for all!”
According to all involved, the Bostik-Artaic Manhattan was a major success. “It certainly was for me,” beamed David Kim.
About Bostik, Inc.
Bostik is a leading global adhesive specialist in industrial, construction and consumer markets. For more than a century, it has been developing innovative adhesive solutions that are smarter and more adaptive to the forces that shape daily lives. From cradle to grave, from home to office, Bostik’s smart adhesives can be found everywhere. With annual sales of €1.6 billion, the company employs 4,900 people and has a presence in more than 50 countries. For the latest information, visit www.bostik.com/us.
Chris Eichman Marketing Communications Manager, Consumer & Construction Business Unit Phone: 414-607-1265 Email: firstname.lastname@example.org.
Artaic – Innovative Mosaic designs and fabricates custom, award-winning tile-work. Combining modern technologies with an established art form, Artaic modernizes the creation of architecturally compelling mosaics. Through fast design iterations, free sampling and robotic production in the USA, the process of customization is made as simple and painless as purchasing stock products. Artaic’s Tylist™ software enables their skilled design team to easily collaborate with the robotic manufacturing systems, easing the creation of modern mosaics by increasing design flexibility and decreasing lead times and costs. Artaic’s Mass-Customization technologies enable the production of any size project, from small to large-scale production. For more information, visit www.artaic.com
Julia Kohn, Marketing Coordinator
Phone: 617.418.1928 Email: email@example.com