Bojangles’ growth strategy focuses on experience

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Bojangles’ growth strategy focuses on experience

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Bojangles has been testing a new format in six markets for about a year, as part of a strategy to “get out of the chicken business” and “get into the experience business,” CEO Jose Armario said. The new strategy from the 46-year-old chain features a pared-down menu starring Bojangles chicken tenders, a breakfast menu that runs till 2 p.m. and employees outside armed with tablets to speed order taking at the drive-thru. QSR

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