Amazon ending “Go” in favor of “Fresh”

Mike Pallerino May 27, 2021

Amazon plans to rebrand its Go Grocery locations to become Amazon Fresh sites, and also plans to shutter its Go Grocery in Redmond, Washington. Amazon says employees from the Redmond Go Grocery will be transitioned to a new Amazon Fresh store coming to nearby Bellevue, while another Go Grocery in Seattle's Capitol Hill area will stay open and be rebranded as Amazon Fresh. Read the GeekWire story here

The 2023 Hybrid Summit

was held January 26th, 2023, Noon to 4 PM EST with Atlanta locals in person and rest of country virtual via Zoom

Target to invest in store brands, in-store shops

Target expects to spend $4 billion to $5 billion this year to expand its private-label lineup with new brands, roll out curbside delivery and open 20 stores. The company is also leaning into its in-store shop partnerships with brands like Ulta Beauty, Apple and Starbucks.