ALW announced that it has acquired v2 Lighting Group, Inc. of San Jose, CA, a move that further strengthens ALW’s position as an industry-leading manufacturer of specification-grade architectural and decorative LED luminaires. v2 Lighting Group is the leader in high-performance and highly-configurable cylinders, pendants, and sconces, making their product lines extremely complementary to ALW’s linear, MoonRing, and bespoke designs.
v2 leadership and other key roles will join the ALW team, as part of the transaction. Chris Varrin, founder and CEO of v2 will become the Chief Design Officer at ALW, overseeing marketing, brand strategy, engineering, and new product development. Mitch Dale, COO of v2 will become the Chief Integration Officer at ALW, leading the integration management for the combined operations, supply chain, and manufacturing.
“This is a key acquisition that supports our aggressive growth strategies,” stated Jeff Croskey, CEO of ALW. “From product line, company culture, synergy, and financial contribution standpoints, combining forces with v2 is an incredible opportunity for ALW, our agents, and our customers. Having Chris and Mitch join our leadership team not only demonstrates their confidence in our combined strength, but also ensures our mutual focus on innovation, product quality, and excellent customer service.”
Chris Varrin, now Chief Design Officer at ALW, added, “Exceptional products have always been at the core of v2. This consolidation of the two companies under a common vision allows us to innovate and grow more effectively, ultimately providing our customers with the best products available. ALW’s resources, state-of-the-art manufacturing, and commitment to excellence solidified this partnership decision.”
Integration activities will be completed in early 2020 with a focus on maximizing the value generated by the acquisition and minimizing any disruption to the sales channel and customers.