Accor said a new brand is in development that will conform with customs in the Middle East and offer amenities that fit the cultural needs of hotel guests in the region. The Majlis Grand Mercure brand already has one hotel operating in Madinah, Saudi Arabia, and is set to add 20 properties. The Majlis Grand Mercure concept is in the same vein as Accor’s other efforts to localize amenities, such as the Grand Mercure Maha Cipta in Indonesia, the Grand Mercure Mei Jue in China, the Grand Mercure Samsara in India and the Grand Mercure Manee Pura in Thailand. Read the Skift story here