Priority Inc. a leading Global provider of branded environments and signage, announced today that Sue Gullickson has joined the company’s leadership team as Chief Financial Officer.

Sue brings more than 25 years of business experience in helping privately held companies with financial management, growth planning, and mergers and acquisitions.    Before joining Priority, she served as the President and CFO of Midwestern BioAg, an agriculture company focused on soil health.

“Sue’s exemplary track record of providing not only strong financial acumen, but implementing transformative operational efficiencies makes her an excellent fit for our Team,” said Priority CEO Ron D’Alessandro.  “We are excited to take advantage of her leadership as we look to build on our recent success and develop a robust acquisition strategy.”

Gullickson’s hire follows a year of strong customer growth, punctuated by the announcement of a large-scale partnership with Amazon.

“I am thrilled to be joining the team at Priority that has not only built a strong foundation as both a leader and innovator within the branded environment space but has ambitious plans for Global expansion and dynamic growth,” said Gullickson.

Prior to Midwestern BioAg , Gullickson had served as CFO of Applied Ecological Services and played a prominent role in helping build Promega, a global biotechnology leader.

Sue will oversee financial planning, accounting, tax, integration planning, human resources, and M&A diligence at Priority.

About Priority Inc.

Founded in 1997, Priority Inc. is a global turnkey brand implementation company that helps companies customize their spaces through signage, graphics and branded environments. Priority was acquired in January 2021 by JFI and Rubelmann Capital in a deal designed to provide long term capital as the company expands its customer acquisition and innovation strategy.  Priority has worked with global leaders across many business segments including financial services, fitness, telecommunications, restaurant, retail, healthcare and corporate facilities. The company is headquartered in Sheboygan, WI and maintains regional offices across the U.S. including Atlanta, GA; Brookings, SD; Charleston, SC; Chicago, IL; Columbus, OH; Jacksonville, FL; Knoxville, TN; Minneapolis, MN; New York, NY; Pella, IA; Racine, WI.