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Hotel rates poised to rise amid bullish occupancy forecasts

Optimistic projections for occupancy rates at the end of 2014 and 2015 are expected to encourage hoteliers to raise room rates, experts said. PKF Hospitality Research forecasts 64.4 percent hotel occupancy in year-end 2014 and a record 65 percent occupancy in year-end 2015, while STR projects that occupancy will reach 64.2 percent at the end of 2015. Read the HotelNewsNow.com story here

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