Hilton Worldwide is launching Curio — A Collection by Hilton, a new brand composed of luxury independent hotels. Hilton aims to fill Curio with upscale properties that offer authentic experiences and a unique atmosphere tied to their location while allowing guests to retain the benefits of Hilton’s HHonors loyalty program. Five hotels are set to join the new brand: the SLS Las Vegas Hotel & Casino; The Franklin Hotel in Chapel Hill, N.C.; Hotel Alex Johnson in Rapid City, S.D.; The Sam Houston Hotel in Houston; and a hotel under construction in Portland, Ore. Read the HotelNewsNow.com story here