An iconic Chicago skyscraper that recently housed a Hard Rock hotel will undergo a rebranding and its second facelift in three years as a California-based hotel company takes it on despite the city’s occupancy slump, according to Crain’s Chicago Business. Montage International acquired the Carbide & Carbon Building on Michigan Avenue from Becker Ventures and will rename it the Pendry Hotel.
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CCR 2026 ISSUE 9 | Beauty by Design: How Rigzin Dolma balances brand standards and customer expectations at Waxing the City •
CCR 2026 ISSUE 9 | Beauty by Design: How Rigzin Dolma balances brand standards and customer expectations at Waxing the City •
