Nike, with Deep Local, The Mill and TCI, has created an interactive experience for its Joyride sneaker at its New York House of Innovation store. Visitors can wear the shoes and play three games on interactive digital flooring, such as “Busy Beads” — a game that showcases the shoe’s impact absorption. Read the Ad Age story here
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CCR 2026 ISSUE 9 | Beauty by Design: How Rigzin Dolma balances brand standards and customer expectations at Waxing the City •
CCR 2026 ISSUE 9 | Beauty by Design: How Rigzin Dolma balances brand standards and customer expectations at Waxing the City •
