After extensive market research among distributors and end users, LATICRETE has revamped its STONETECHⓇ product line packaging to communicate what the products are and do more quickly and clearly to better serve its customers.
What’s new?
• New labels to identify product categories within the line:
o Green labels are for Cleaners
o Red labels are for Enhancing Sealers
o Yellow labels are for Natural Look Penetrating Sealers
• Updated product claims to more clearly communicate core features and benefits
• The bottles were redesigned to improve existing induction seals for sturdier packaging; spray bottles and tops will now feature a semi-locking mechanism
• Informative icons have been added to identify safe products that are water of solvent-based, no VOC or low VOC
• New product guarantee icon to reassure customers that LATICRETE stands by its products; several products have updated warranties
Please note, this is strictly a packaging design change. The formulas and performance of each of the products remain the same.
Current Issue:
CCR 2026 ISSUE 9 | Beauty by Design: How Rigzin Dolma balances brand standards and customer expectations at Waxing the City •
CCR 2026 ISSUE 9 | Beauty by Design: How Rigzin Dolma balances brand standards and customer expectations at Waxing the City •
