Allseating, a North American designer and manufacturer of innovative commercial seating solutions, is expanding its U.S. representative network through new partnerships with independent manufacturers’ representative groups Seibold + Baker and Melissa Meeks & Associates.
With Seibold + Baker representing Illinois and Wisconsin and Melissa Meeks & Associates covering Indiana and Kentucky, the partnerships expand Allseating’s local presence and provide dealers, designers and specifiers with greater access to the company’s complete portfolio of seating solutions.
Colin Baker, Seibold + Baker, Adam Searcy and Melissa Meeks, Melissa Meeks & Associates
Images Courtesy of: Allseating
“Regional representation plays an important role in how we support the market and build long-term growth,” said Cindy Lawton-Moreby, Vice President of Sales at Allseating. “Seibold + Baker and Melissa Meeks & Associates both bring strong relationships, deep knowledge of their territories and a clear understanding of the opportunities ahead. We’re excited to work with both teams as we expand awareness of our brand offerings, support our dealer and design partners and create new opportunities for specification across these markets.”
Building New Momentum in Illinois and Wisconsin
For Seibold + Baker, the partnership brings a broad, single-source seating offering to its dealer and A&D relationships throughout Illinois and Wisconsin. Allseating has seamlessly meshed into the firm’s core line offering as a priority for growth, with the team identifying particular opportunities across A&D, healthcare, mid-market, institutional, and education sectors. Founded in 1972, Seibold + Baker is a multi-generational regional manufacturers’ representative group with a presence spanning six states.
“What has stood out to us from the start is the strength of the partnership and the people,” said Colin Baker, Partner at Seibold + Baker. “The Allseating team has been incredibly responsive, and there’s already strong interest in the product line from our dealer and A&D partners. That combination of great people, strong product, and real opportunity in the market is exactly what we look for in a core line partnership.”
A Familiar Partnership Begins a New Chapter in Indiana and Kentucky
Allseating’s partnership with Melissa Meeks & Associates brings the brand back together with a longtime industry partner. Founder Melissa Meeks previously represented Allseating and was recognized as an Allseating Rep of the Year, maintaining relationships with members of the company’s team over the years. Today, with Adam Searcy serving as Principal, the independent rep group is returning to Allseating to represent the brand throughout Indiana and Kentucky.
Established by Melissa Meeks in 1992, Melissa Meeks & Associates has spent more than three decades building relationships throughout Indiana and Kentucky. The team sees this partnership as an opportunity to round out its existing portfolio while growing brand recognition across both states.
“Coming back to Allseating feels both familiar and full of new opportunities,” said Adam Searcy, Principal at Melissa Meeks & Associates. “There is already a strong foundation between our teams, and we now have the chance to build on that history in a new chapter for our firm. Allseating fills an important space within our portfolio, and we see tremendous potential to grow the brand across Indiana and Kentucky.”
The addition of Seibold + Baker and Melissa Meeks & Associates marks another step in Allseating’s continued U.S. growth, strengthening the company’s regional presence while providing dealers and the design community with greater access to its portfolio, expertise, and local market support.
For more information on Allseating and its product offerings, please visit allseating.com.
ABOUT ALLSEATING
For over 40 years, Allseating has been a leader in the design and development of seating solutions that adapt to the needs of customers across the office, education, hospitality, and healthcare industries. With over 150,000 square feet of manufacturing and showroom space, Allseating continues to design and manufacture innovative seating solutions at its facility in Toronto, Ontario, Canada. Through thoughtful design and comprehensive service programs, the company is committed to helping people feel comfortable and productive.
