The Sherwin-Williams General Industrial Coatings division announces the launch of SHIFT, the latest industrial color trend forecast for the Colormix® Foresight program. This report highlights 18 colors driving innovation in coatings and finishes, providing manufacturers and designers with actionable guidance to stay ahead of trends emerging over the next three to five years.
“SHIFT explores how color tells a story shaped by culture, emotion and the evolution of values,” says Kiki Redhead, Global Color, Material, Finish and Trend Manager at the Sherwin-Williams DesignHouse. “Our color experts combine research, analytics and industry expertise to uncover these narratives and identify a forward-looking vision of color’s role in the world around us.”
The Sherwin-Williams Colormix Foresight program is a research-driven initiative led by the Company’s Trendsight Team. The program leverages global trend analysis, cultural insights and key drivers to identify future color directions. This forward-looking analysis serves as an educational and inspirational resource. It provides designers and manufacturers with data-backed insights that empower proactive decision-making.
Color longevity is crucial for brands and manufacturers with multi-year product development timelines. The SHIFT forecast supports both short-term refreshes and long-term product innovation, ensuring that color choices made today continue to feel intentional, relevant and meaningful far into the future.
The Sherwin-Williams color team navigates external drivers — such as global environments, the human experience and a commitment to social equity — and translates how they are influencing design. SHIFT explores Mindset (deep-rooted beliefs and values), Mindstate (the emotional lens through which we experience the world) and Makeshift (where decision-making and action take place). The forecast’s narrative is supported by 18 carefully selected colors poised to make a significant impact in the industrial market.
Sherwin-Williams DesignHouse, located in Minneapolis, Minnesota, offers workshops and trend forecast experiences to help bring new colors and products to market quickly and with intention.
CLICK HERE to download the SHIFT forecast brochure, request samples and learn more.
About Sherwin-Williams General Industrial
Sherwin-Williams General Industrial Coatings offers innovative liquid, powder and electrocoat technologies and expertise around the globe to manufacturers and tier suppliers involved with Heavy Equipment, Transportation, Building Products, Military, General Finishing and Design Finish products. Customers value the global reach of our capabilities combined with localized service at over 150 locations worldwide. The General Industrial division is part of the Sherwin-Williams Performance Coatings Group, which supplies a broad range of highly engineered solutions for construction, industrial, packaging and transportation markets in more than 120 countries in the world. Founded in 1866, The Sherwin-Williams Company is a global leader in the manufacture, development, distribution and sale of paints, coatings and related products to professional, industrial, commercial and retail customers. For more information, visit Sherwin-Williams General Industrial Coatings.
