Unexpected rain showers, high humidity and varying temperatures, and other weather conditions can often spell trouble for painting projects, increasing time on job and overall project costs. But now, homeowners and professionals alike can avoid this problem with ENDURE®, a new 100% acrylic exterior paint system that is rain-ready in just one hour.
ENDURE is created to remove one of the biggest issues with exterior painting: weather timing. Unlike other conventional exterior paints that require long dry windows to avoid peeling, ENDURE is rain-ready in just one hour and can be applied in temperatures ranging from 35F to 100F. This allows professional painters and homeowners to move forward with projects despite uncertain and changing weather forecasts, reducing weather-related delays, rescheduling, and additional costs that often come with postponed work.
“For both homeowners and professionals, completing an exterior paint job on time and on budget is paramount, and adverse weather can threaten both,” said Daniele Doerge, marketing manager, California Paints. “With ENDURE, a projected rain shower or major temperature swing doesn’t have to bring the project to a halt.”
ENDURE offers:
- One-hour rain readiness
- Wide temperature application window (35F to 100F)
- Exceptional adhesion
- Premium UV and moisture resistance
Where conventional exterior paints are susceptible to incomplete curing if exposed to rain or dew within a certain time window after application, ENDURE mitigates this problem significantly. With a cure time of just one hour, ENDURE won’t blister and peel soon after the job is complete. Designed for ultimate resilience, ENDURE allows you to paint with confidence, even when the forecast is unpredictable.
“It’s our goal to deliver real solutions to our customers’ potential problems, and weather-related painting delays have long been one of them,” added Doerge. “ENDURE represents one of those solutions, helping professionals avoid costly postponements.”
For more information about ENDURE from California Paints, as well as our full portfolio of external paint and coating solutions, visit www.CaliforniaPaints.com.
About ICP
Innovative Chemical Products (ICP) Group is a leading specialty chemical manufacturer in North America and provides coatings, adhesives and sealants globally. With operations headquartered in Andover, Massachusetts, and multiple manufacturing facilities around the world, ICP serves multiple end markets, including building materials, specialty construction and sports surfaces. ICP is privately held and manufactures products under several recognized specialty groups.
For more information, visit www.ICPGroup.com. ICP is a portfolio company of Audax Private Equity.
