Marriott’s “Golden Rule” campaign unites 4 brands

Marriott International is entering category marketing, leveraging a set of brands to present a more powerful offering to consumers. Its “classic select” Courtyard by Marriott, Fairfield Inn & Suites, Four Points by Sheraton and SpringHill Suites, which represent more than a third of the properties in Marriott’s 30-brand portfolio, are being united in an advertising campaign that highlights service rooted in human connection and the “Golden Rule” message. Read the Hotels online story here