Kaleidoscopic Facades by Marcel Wanders

Introducing the Chameleon Collection, a new collaboration between world-renowned dutch designer Marcel Wanders and PURE + FREEFORM, manufacturer of custom architectural walls and ceilings.
The Chameleon Collection, a series of eight new metal exterior finishes, presents a new vision for the future of architecturally expressive interiors and exteriors. Designed for interior and exterior applications, the finishes reveal 3D mesmerizing effects and create experiences with natural and artificial light, scale, distance, reflection, movement and form.
PURE + FREEFORM is available to speak to the different benefits the collection presents to “The collection offers a number of unique benefits, including:”
• Social Media Moments: Sector by sector, from fashion to dining to sports, companies are devising ways to create ‘instagrammable moments’ to attract the new generation of customers to their venues and events. The unique appearance of the Chameleon Collection finishes lend themselves well to being photographed — giving them a valuable, viral online presence while also leading to a memorable in-person experience enjoyable to all clientele.
• Easy Luxury Appeal: What defines luxury? Craftsmanship, innovation, exclusivity, and expertise. With consumers and travelers expecting luxurious experiences, the Chameleon Collection, conceptualized by one of the most iconic designers of the 21st century, offers hoteliers and retailers the opportunity to elevate their brand.
• Acoustics: Research indicates that poor acoustics negatively affect productivity, stress levels and morale. The Chameleon Collection offers optional panel perforation, which assists with a space’s acoustics, limiting echo and reducing noise for open-office environments. Additionally, the small size of the perforation guarantees that aesthetics are not compromised.
• Cost Effective: The metal panels designed by PURE + FREEFORM, while maintaining an upscale aesthetic, are a cost-effective option requiring minimal maintenance. Designed to last decades without disrepair, the panelling is a facility-sensitive option that offer a significant return on investment in upkeep costs.
More info at www.purefreeform.com.