GoTo Foods Pushes Auntie Anne’s & Cinnabon Beyond the Mall

GoTo Foods, formerly Focus Brands, is enhancing its co-branding strategy, particularly with Auntie Anne’s and Cinnabon, by integrating their operations to optimize menu efficiencies and reduce costs. This allows the brands to transition from malls to streetside locations by leveraging combined sales volumes to support higher rents. The move is designed to expand the customer base and enhance brand visibility outside traditional mall environments. Read the Restaurant Business HERE.