IHG prepares to launch wellness-based hotel chain

InterContinental Hotels Group will launch Even, a wellness-focused hotel brand. The company plans to open the first Even location this year and expects to establish 100 properties in the United States over the next five years in areas including New York; Washington, D.C.; and San Francisco. The brand will offer a holistic approach to travelers’ wellness needs, including food, work, exercise and rest. Read the MediaPost Communications/Marketing Daily story here.