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How Duane Reade became an iconic New York brand

New York City pharmacy chain Duane Reade, which was featured on the cover of Commercial Construction & Renovation in 2011, launched a rebranding around the tagline “New York Living Made Easy,” splitting stores into three categories stocked with a mix of name-brand and private-label products aimed at meeting more of the customers’ needs. Read the Retail’s BIG Blog here.

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