ONE DAYTONA welcomes five new first-to-market tenants

ONE DAYTONA, International Speedway Corp.’s (“ISC”) planned mixed-use and entertainment destination across from Daytona International Speedway, added several new retail and dining tenants, including Guitar Center, Tervis, IT’SUGAR, Jeremiah’s Italian Ice, and Venetian Nail Spa. Tenants, which will be located in the destination’s retail, dining and entertainment district, are new to the Daytona Beach area. Set to open in 2017, ONE DAYTONA is seeing continued momentum with 25 percent of its site work complete and construction underway on Bass Pro Shops and the 12-screen Cobb Theatres. 
Located along ONE DAYTONA’s main street, Daytona Boulevard, Guitar Center will open a 10,000-square foot iconic retail store complete with a state-of-the-art rehearsal studio. Known as the world’s largest instrument retailer, Guitar Center will feature both new and used instruments and gear, as well as on-site guitar repairs and set-up service, gear rentals and a lessons academy.
Tervis, opening in a space under the Marriott Autograph Collection hotel The DAYTONA, will offer its insulated drinkware with thousands of designs, including some licensed through ISC and NASCAR. Providing the ultimate combination of personality and performance, Tervis products keep hot drinks hot and cold drinks cold. Most well-known for its tumbler, Tervis offers water bottles, collectibles, wine glasses, and more.
Also located within Victory Circle, is Deerfield Beach, Fla. – based IT’SUGAR, a rapidly growing chain of over 85 fun, chic specialty candy and gift stores in select U.S. cities including New York, Las Vegas and Los Angeles and several international destinations. IT’SUGAR offers their own branded confections alongside classic candy, retro treats, giant size candy, and exclusive private label items.
Now a Central Florida household name, Jeremiah’s Italian Ice was born in 1996 when owner Jeremiah Litwack perfected his technique for combining fresh fruit, fruit puree, filtered water and sugar. Jeremiah’s standalone kiosk along Daytona Boulevard will offer over 40 flavors of tasty treats, including Italian ice, soft serve ice cream and gelatis, made fresh daily. Along the Boulevard, Venetian Nail Spa will offer a serene and tranquil environment for its clients in a spacious 3,500-square foot space.