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Projected revPAR growth not sure sign of recovery

STR‘s initial forecast of 7 percent growth in revenue per available room during year-end 2012 may not be a sure indication of the industry’s growth, according to Citadel Realty Advisors. Adjusting for inflation reveals that hotel revPAR as of October 2012 is 13.2 percent lower compared with the 2008 peak value, while average daily rate is lagging by 5.8 percent. Ross advises hoteliers to focus on net operating income and real-inflation-adjusted doll. Read the HotelNewsNow.com story here.

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