Nike is ramping up its direct-to-consumer sales efforts, further stressing small merchants that have seen competition grow along with the athleisure fashion trend. Nike expects its direct sales to more than double to $16 billion by 2020, and grow from about one-fifth to one-third of its total revenue, the company said. Read The Wall Street Journal story here
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CCR 2026 ISSUE 9 | Beauty by Design: How Rigzin Dolma balances brand standards and customer expectations at Waxing the City •
CCR 2026 ISSUE 9 | Beauty by Design: How Rigzin Dolma balances brand standards and customer expectations at Waxing the City •
