If you are a graphic designer, it doesn’t mean that you can’t sell online. Unlike most e-commerce industries, you don’t need any warehouses or customer managers, and you don’t need to deal with returns. Every digital product you create is unique, and it can be valuable for thousands of people online simultaneously.
So, let’s check out a step-by-step guide on switching on your passive income using your digital designer skills.
Step 1. Define Which Digital Products are the Best to Sell
It will be great to start here with a question: what types of graphics are mostly your experience about? What are your strong and weak sides in digital illustration? Obviously, the best-selling pieces will come out of your strongest skills. After featuring them take a look below at the list of the most popular graphic art objects which are in high demand. Do they correspond with your skills?
The best-selling graphic pieces are:
Especially cursive fonts! This kind is selling great each year regardless of whether it is trending or not. Creative fun-looking ones can also pop up in sales ratings fastly.
We recommend focusing on bold backgrounds now as it’s going to be a growing tendency. And pastel minimalist ones will still be popular.
- Templates for PowerPoint slides
There’s no person in the world who hasn’t stuck to the challenge of making the first presentation! What to start from? Save people from their confusion with your amazing and well-thought-out PPT templates!
- Templates for social media.
As social media content manager became a serious and sought-after job, a huge demand for tools that can speed up content creators’ work is currently booming.
Step 2. Select a Marketplace to Host Your Works
There are lots of resources for digital artists offering various terms of sale. We recommend choosing a marketplace considering three main criteria:
- simplicity and speed of product uploading and moderation;
- amount of commission that you need to pay to the resource as a vendor (for using the website for your sales);
- your money withdrawal.
Let’s analyze a marketplace option in the example of MasterBundles, a huge resource for all kinds of graphic content like icons, logos, patterns, various templates, backgrounds, fonts, etc.
They are offering quick and hassle-free uploading of designer works to the marketplace by using their simple Sell Your Deal form. The moderation is human-operated and really fast. On average it takes 1 day to see your designs already selling there.
While many websites will charge you 70% of the price you’ve set, MasterBundles operate with a 50% commission. So, when setting the price just add the sum of the commission to the desired income amount.
To withdraw your money you need to launch this process in your Personal Account having accumulated more than 50$ on the marketplace. And after a few hours, you can already enjoy the real money on your card.
So, that is an uncomplicated process that will lead you to a desirable passive income.
Step 3. Figure out Your Pricing
As you can see, your products’ prices will be inevitably dependent on the marketplace commission. To set a compatible price:
- browse the works in a similar category that have been uploaded earlier to the resource;
- specify a money amount that is your acceptable minimum for selling one piece of graphics. Starting from a minimum you’ll be able to see how much the price for your work can possibly grow;
- summing the price for your work with a marketplace commission amount don’t forget to plus the possible fees for withdrawing your money to get a final number.
Step 4. Think of a Free Attention-Grabbing Promo Product
Yes, we’re speaking of generating money online, not doing the work for free! We’re suggesting you consider an effective model of a freebie for your customers: after uploading several of your paid works, you can offer a free background or a free PPT template. A freebie product is going to push the sales of your paid pieces.
For example, you have a series of icons. Give several of them for free and offer to pay for the rest of the series. Or offering a bundle of fonts makes one of them free when the others will remain paid.
So, the thing is that a person is interested in some of your free items, and uses them without making any purchase, but then this customer invests in your paid products because he or she already trusts your quality and is interested in your ideas.
Step 5. Keep Your Eye on the Market
Here you’ll find a similarity with a physical product's market, where you always need to monitor the demand and offer products to correspond to it. And the difference is that a customer buys your digital product not just for the fact and pleasure of owning it (like it happens with many physical goods, especially branded ones), but for the utility, functionality, and outcome that your product can provide.
If your product offers the functionality that a customer is searching for, it is needed and it is bought. And vice versa, if your digital art is not connected with the demand on the market, then it’s no wonder that it isn’t a best-seller.
When trying to match your customer's request for the very best, ask yourself:
- which task will my product solve for people?
- what is happening to the demand for a certain product? Do people want to use it more often? Do they search for more diversity?
- what products from the other designers fill the niche where you are selling?
- how do you stand out with your offer from the other products from the niche?
If you’re constantly creating new digital art objects or if you are only beginning your way in graphic design, you can start selling your pieces of work online right now!
Graphic marketplaces are booming, and the number audience of these resources is growing constantly. Why are you still keeping aside from this great market?
Prepare your best works for uploading to the chosen marketplace and start your path to a passive income.