davidc@ccr-mag.com
April 27, 2021
Ecommerce regularly increases its share of overall direct sales and the speedup in 2020 to get meaningful results, putting projected sales at nearly four trillion.
Online shopping is quickly becoming the new normal; this is the best time to run an online store.
We all know that more potential opportunities come with more competition. It is necessary to have a consistent, long-term approach to ensure steady growth in eCom VA.
There are many ways to create a marketing strategy for ecommerce.
Build an Ecommerce Marketing Strategy
Setting up an efficient marketing strategy for ecommerce (scaling globally) is eminent to driving customers to your online store. Nearly 40% of marketers feel their strategies are worthless. Ecommerce marketers need to build their strategies with the latest techniques.
Every online store has a different marketing strategy. Setting up the ecommerce marketing plan means determining what makes the brand unique and shows its strengths.
Five Elements of Ecommerce Marketing
In ecommerce marketing, multiple channels can create a cohesive strategy, but not every channel will be right for every business. It’s necessary to recognize which channels will most affect the bottom line with the resources at your disposal.
There are five of the best ecommerce marketing channels that help build an online marketing strategy and boost sales.
1. Email Marketing
Email marketing has remained the go-to marketing channel over the years, bringing a remarkable $40 return for every $1 spent and far exceeding its competitors.
One reason email continues so powerful and prominent between retailers and consumers alike is that it’s permission-based. Having made the conscious choice to receive promotional messages, subscribers can be sure that they are only getting content relevant to them.
In ecommerce businesses, this provides a targeted audience of engaged customers who have specifically asked about hearing more from your brand.
Automated emails are a must for any ecommerce business looking to increase sales, especially those with smaller teams.
2. SMS Marketing
Text messaging is an ideal connection channel for people today. Its immediacy of 90% of SMS messages are read within 3 minutes of receipt. It tells why companies are adopting SMS as a marketing channel.
In the third quarter of 2020, there were approximately double the number of SMS sent than in the previous quarter.
More businesses focus on increasing their email database. SMS becomes a major tool for marketers to cut through overloaded email inboxes, particularly during holiday shopping or festival season.
3. Content Marketing
Content marketing is one approach to selling products online. Everything you put in your store is content, from the product description, sales banners, to merchandise goods.
All these contents can be used, reused, and changed to send to your customers. Content serves as support around a brand, and it can take a mixture of forms, for example:
- Articles
- Visuals
- Product photos
- Product description
- Infographics
- GIFs
- Videos
- FAQ pages
It also increases interest in a customer’s women’s fashion apparel, and it meets a specific need at a particular time.
4. Referral Marketing
Good old-fashioned word-of-mouth references are still one of the most amazing marketing tools in the end.
People take the actions and advice of their associates, so having happy customers spread the word about their experience with your brand.
Referral marketing involves actively helping customers to share their experiences and also refer to their friends and family.
You can use referral marketing to gain new customers, but use it to keep happy customers simply by motivating the referral. It can be as easy as providing a discount for referring customers.
5. Social Media Marketing
While email marketing has potential and the highest ROI, it naturally cannot match the reach of the potential virality of social media.
Now billions of users logged on, social media giants like Facebook, Instagram, and Pinterest are a significant source of likely subscribers. They are the best way to create awareness and hype around your brand.
There are many other ways to promote your ecommerce business, but there is also a need to give more intention to On-page SEO to optimize your websites.
