In 2021, online sales on B2B ecommerce sites, log-in portals and marketplaces increased 17.8% to $1.63 trillion from $1.39 trillion in 2020. B2B ecommerce in 2021 grew 1.17 times faster than the growth of all U.S. manufacturing and distributor sales.
“The next normal for B2B sales is here, and there’s no looking back—businesses are no longer cautiously testing the waters, incrementally (and sometimes reluctantly) inching their way online.” -McKinsey & Co.
Our brand-new 2022 U.S. B2B Ecommerce Market Report uniquely sizes up how a new generation of digital buyers is shifting their organizational purchasing permanently online and explains step-by-step what you need to know to drive growth in digital sales.
Key Facts:
- Buyers are more willing than ever before to spend substantial amounts through remote or online sales channels, with 35% willing to spend $500,000 or more in a single transaction.
- More than a third of manufacturers project growth of at least 25% in B2B ecommerce sales over the two-year period of 2021-2022.
- 51% of business buyers come to a B2B ecommerce site attracted by an excellent user experience.
- 50% of B2B sellers are expecting significant challenges in securing the funds to make necessary investments in their business.
Included in the 2022 U.S. B2B Ecommerce Market Report:
- 25+ data-packed charts detailing how total B2B and ecommerce sales channels fared in 2021
- The trends and growth drivers accelerating B2B digital commerce now and into 2022
- Analysis of marketplaces, the fastest-growing B2B digital sales channel
- A rundown on e-procurement and its journey to $1 trillion in annual sales
- Detailed results from an exclusive Digital Commerce 360 survey on the issues, challenges, and priorities B2B sellers have top of mind
For more commentary or a press copy of the report, please reach out to Mark Brohan, VP of B2B and Market Research Development at Digital Commerce 360.
If you would like to include our data in your reporting, please source Digital Commerce 360 and include our URL.
About Digital Commerce 360 Research
Digital Commerce 360 Research tracks hundreds of metrics on thousands of online retail companies around the world, including critical data metrics like web sales and traffic, conversion rates, AOV and the technology providers that power their businesses. We publish our analysis of the data in numerous annual reports on timely ecommerce topics like marketplaces, omnichannel, platforms, and many more. In addition, our robust custom research department is skilled at creating personalized projects—including reports, surveys, raw data pulls and more—to support retailers, consultants, financial analysts and technology providers meet their goals.