Did you know that 1 in 5 small businesses fail during their first year? Between marketing and selling products, running a company is no joke. This is especially true if your business caters to other businesses. 

The best way that a B2B company can get its name out there and pick up new clients is with account based marketing. 

ABM strategies involve going all in on targeting accounts that may be a good fit for your business. For this to work, you’ll have to create personalized and relevant content that these accounts need. 

You’ll turn more prospects into customers with eye-catching video content, and don’t forget to invest in the right CRM platform. Check out this guide to learn more. 

1. Create Content Your Audience Needs

Building your content around generic topics and ideas doesn’t do anyone any good. Your target audience won’t get any information that they need, and your digital marketing campaign will fail.

To this end, you’ve got to cater your content to your ideal customer’s needs. Before typing up a blog post or shooting a video, ask yourself how it helps. If you can’t come up with an answer to this question, scrap the idea. 

2. Use a CRM Platform

Implementing marketing strategies is a lot of work. You shouldn’t try to handle your entire ABM campaign yourself. Embrace the beauty that is technology. 

CRM (customer relationship management) software will point you toward potential prospects. It can also track marketing engagement. You can use these insights to make much-needed adjustments to your campaigns. 

3. Mix Things Up With Video 

The truth is most people don’t have a large attention span. While reading long-form blog content, their eyes often waver. Within a few minutes, they’ll stop scanning over the text altogether. 

That’s where videos come in. Over 80% of all people prefer to watch a video over reading text. Videos are also pretty universal. 

You can place them in the introductory emails you send to new prospects. It’s a unique way to tell them about your B2B company and walk them through your services. 

You can also show off your services by screen sharing with potential clients or posting personalized videos on social media as part of an enormous account based marketing campaign. 

4. Send Gifts

People love free stuff. That includes your potential clients. The tricky part of sending gifts is that it needs to be personal. 

That means you need to do research on your prospects to figure out what they want/need. You’re not going to impress with custom mugs and pens. 

ABM Strategies That Work

All ABM strategies involve targeting accounts that might be a good fit for your company’s services. Reaching out and attracting new prospects can be easier said than done. 

You have to impress them with informative content that’s useful to them. Consider working videos into your campaign; when in doubt, send swag! 

Explore the rest of our blog for more tips that will help you keep your B2B company going.