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3M 111514
3M Architectural Markets is unveiling a new series as part of
its 3M™ DI-NOC™ Architectural Finishes 2014 collection first shown at NeoCon: Atlas. The Atlas series represents a global compilation of well-traveled design essentials, featuring warm leathers, sleek sheet metals, crisp concretes, earthen ceramics, and rustic reclaimed and exotic woods. This rich and dimensional assemblage of patterns offers sophisticated colors and timeless designs with an easy, modern edge.
Global Design Manager for 3M Architectural Markets, Byron Trotter, explains, “DI-NOC can be used in so many creative and innovative ways, when designers use it, their imaginations can run wild. We approached creating the designs themselves with a similar tactic. Atlas offers an earthy look for designers who want the sophistication of a well-worn space.”
Comprised of 15 designs in a range of clean colorways, the Atlas series portrays a rich warm aesthetic, featuring refined patterns that tout DI-NOC’s unique performance properties. Utilizing proprietary 3M technology, the dynamic DI-NOC films have the special ability to conform to curved surfaces, making them the perfect solution for quickly and cost-effectively refreshing doors, drawers, furniture, and virtually any other surface.
DI-NOC is distributed exclusively through Designtex in the United States.
3M is a trademark of 3M Company.
About 3M Architectural Markets: Based on 3M’s tradition of innovation, technological know-how and information resources, 3M Architectural Markets offers flexible, creative and technologically advanced surface finishing and lighting solutions for architecture and interior design. With a wide range of architectural finishes and decorative window glass finishes as well as natural and artificial lighting solutions, 3M Architectural Markets helps designers create a complete mood or atmosphere, defining the specific character of any environment. The division’s technologies are engineered to create design excellence, enhance human comfort and respect environmental sustainability, globally.
For more information, visit www.3MArchitecturalMarkets.com.


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