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3form’s New Director of Marketing

3form’s New Director of Marketing

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Home Vendor News 3form’s New Director of Marketing

Rand Pastrovic 3 form 120714
Known as the top manufacturer of customizable materials for commercial applications, 3form has grown its business based on possibility. As it continues to expand, Jill Canales, the visionary behind 3form’s aesthetic and systems, will focus on product and and development, and Randi Pastrovic will now lead 3form’s strategic brand communications and digital strategy.
“3form gives designers the tools to create one-of-a-kind designs using our innovative translucent materials—from ReadytoGo solutions to highly customized applications. This year marked our official entry into the glass category, and we will offer even greater capabilities for with these materials in both the U.S. and Europe,” said Jill Canales, SVP of design and marketing, 3form.
Randi Pastrovic joined 3form in October, having spent more than 15 years in leadership roles within the commercial interiors industry, most recently at Herman Miller and Wolf-Gordon. She is an active advocate in the design industry, having served on the national board of DIFFA for two years—a relationship that she will bring to 3form.
“I was attracted to the spirit of the 3form brand,” said Randi Pastrovic, director of marketing, 3form. “It is a manufacturer known for its emphasis on sustainability and design integrity—through initiatives like Full Circle. In my new role, I look forward to continuing to inspire architects and designers with the limitless capabilities of the material.”
All brand leadership will be handled out of 3form’s Salt Lake City headquarters.
About 3form: 3form is the leading manufacturer of award-winning, sustainable building materials that meet architectural challenges. Its range including, Varia Ecoresin®, XT, and Infinite Glass, allow architects and interior designers to build diverse, fully-customizable indoor and outdoor focal pieces, while managing structural and budgetary needs. Programs like Full Circle (that supports international artisans) and Path to Zero
(tracking zero-carbon by 2017) underscore its commitment to responsible design, globally.
For more information, please visit


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