Construction is a slow and gradual process, therefore expressing progress with only still photographs can be tough. Over the last few years, an increasing number of contractors and developers have used time-lapse videos of their construction process captured with construction cameras in promotional materials.
But what makes this superior to the tried-and-true stills? What's the point of using time-lapse cameras for construction? There are numerous reasons to use construction cameras in time-lapse, not only for promotional purposes but also for practical reasons, which we will discuss in this article.
Why use time-lapse cameras?
- Marketing and Promotion
The most evident benefit of producing time-lapse videos in the construction industry is marketing. Marketing has become an essential component of the construction industry, particularly in the burgeoning house building sector. You must invest in marketing to expand your business and show new clients what your firm can provide. Time-lapse videos are one of the most effective ways to show off your projects to the general public because they give the viewer a sense of exclusivity and grandeur, as they allow them to see the building grow from the ground up, and they allow you to tell the story of the entire construction process from start to finish.
- Stakeholder Updates
It might be challenging to keep stakeholders informed about project progress. Long written reports are certainly useful; nevertheless, with the increasing speed with which information is disseminated around the world, it can be difficult to imagine physical growth from the written word. With time-lapse, you can provide them an overall visual update that condenses weeks, if not months, of progress into a single, brief, and coherent film that conveys all pertinent information, even with 3D models incorporated into the image to give the audience a glimpse into the project's future.
Another technique utilized in construction is rewatching the time-lapse film of a building's construction to identify inefficiencies and analyze the footage for further information. This strategy aids in the internal review process, allowing them to streamline their current procedures.
Time-lapse your next project
Adding time-lapse cameras to your construction site is as easy as adding a new item to your toolbox, and while it can be a little challenging at first if you're not used to it, it can become quite gratifying and provide additional resources to your team.
Timelapse cameras have been around almost as long as modern cinema, but technological advancements have made them much more reliable and accessible for everyday users, allowing contractors and developers to update stakeholders who are off-site and promote their work in easily digestible video clips and gifs.