Direct-to-consumer lingerie and sleepwear brand Parade will expand its retail presence next month with the launch of in-store shops at 25 Urban Outfitters locations. Parade, which opened its first standalone store in New York City late last year, will also make its merchandise available on Urban Outfitters’ e-commerce site. Modern Retail
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CCR 2026 ISSUE 9 | Beauty by Design: How Rigzin Dolma balances brand standards and customer expectations at Waxing the City •
CCR 2026 ISSUE 9 | Beauty by Design: How Rigzin Dolma balances brand standards and customer expectations at Waxing the City •
