Under Armour breaks into branded retail in the UK

Under Armour is poised to open a new location on Oxford Street in early summer. The sportswear brand will occupy Zara’s former store located near Oxford Circus on 242-248 Oxford Street, according to Drapers. The world’s fourth-largest sportswear brand is currently embarking on a store opening spree in the UK, as it seeks to increase its bricks-and-mortar footprint across Europe, the Middle East and Africa. Retail Gazette