The Cellular Connection (TCC) has unveiled a new contemporary store design that will be incorporated into each of its new stores moving forward. The design, debuted at its flagship store in Indianapolis, provides customers with a hands-on shopping experience and helps them understand how to fully integrate their technology purchases into their lifestyles. Touches include lifestyle stations with apps, add-ons and products, a central hub of tablets in the middle of the store where shoppers can purchase the products on their own, and a kid-friendly station with video games and other activities. Read the Reuters story here.