David Corson
August 3, 2023
WOW Design, a signature ceramics studio, has sought inspiration for its Casbah collection in the Moorish fortresses of the Mediterranean.
Casbah reflects the colors of the outstanding architectural complex known as ‘La Muralla Roja’, or Red Wall.
The collection features smooth tiles as well as 3D tiles in the shape of cubic forms.
WOW Design ceramic tile studio, specialized in small format tiles, has launched its new CASBAH collection. This series of outstanding ceramic tiles is a nod to the colours and geometric shapes of the project known as ‘La Muralla Roja’ (Red Wall), the work of highly acclaimed architect Ricardo Bofill, and which today has become a viral phenomenon.
‘La Muralla Roja’ (Alicante, Spain) is one of Spanish architecture’s most intriguing buildings characterized by a size, colors and forms that are guaranteed to make heads turn. Boasting stunning views of the Mediterranean Sea and the magnificent Peñón de Ifach crag, it is composed of volumes arranged in a seemingly haphazard manner in bright colours, forming a striking contrast with the surrounding scenery.
The architectural complex is made up of a series of homes lining the Mediterranean coastline that reminds us of the adobe alcazabas or fortresses of northern Africa. The 50 homes are enclosed by an imposing red wall in a post-modernist take on Moorish architecture that forms a sharp contrast with the landscape.
The Casbah collection comes in a range of colors in line with this architectural complex, which on occasions match and on others contrast with the blue tones of the Mediterranean Sea and the green shades of nature. The collection colors range from natural tones such as talc, sand, sky blue and pink, to deeper tones including indigo and reddish terracotta.
Combinable ceramic tiles for personalized designs
This outstanding collection by signature ceramic tile firm WOW Design comes in two versions: smooth surface tiles and volumetric tiles. Both versions feature a matt finish that is extra smooth to the touch and does not reflect the light.
The 3D tiles included in the Casbah collection are reminiscent of the geometric shapes of ‘La Muralla Roja’ and the homes protected by the red-tone fortress. The combination of bridges, stairs and walkways formed by geometric shapes, break the symmetry, creating the sensation of being in a maze.
The smooth and volumetric tiles are combined ad hoc to create personalized spaces that give a sensation of movement. The collection features square-shaped tiles in 12.5x12.5 cm format, making them suitable for use in all spaces and offering countless combinations and geometric patterns.
WOW, signature tile design
WOW is a specialist in the design and development of bespoke one-of-a-kind signature tiles, tailored to meet individual projects and the needs of architects and interior designers. This makes the studio unique throughout the world.
With its 20 years’ experience in tiles for material specifiers, WOW is present in 76 countries worldwide. It currently has a turnover of almost 53 million euros, with yearly rises in its annual turnover of about 40%, and a stable workforce of 300 people from the local community.
Its main target markets are the USA and European Union countries. Its goal is to continue expanding, mainly in these two markets via material specifiers through the design of small-format tiles with a high added value.
