Sell digital products online to earn a significant sum! How? You must not be aware but today, selling digital goods online is among the efficient ways one can consider earning money. According to statistics, more than two billion people worldwide prefer to buy online, which was about 1.66 billion in 2016.
It is also worth considering that the pandemic has created a habit of online shopping among people. Earlier, during the pandemic, people used to avoid going out in public and didn't have an option other than shopping online. When they crave shopping, ordering online was the option they used to follow.
All you need to know is that customers are ready and waiting to buy digital products online. So, it is up to you to finally decide whether you want to put your focus on a brick-and-mortar store or you want to sell online.
Setting up an online store involves a lot of work, and it's true. But is it really worth it? The answer is, "yes, absolutely."
Here are some of the benefits you get from setting up an online store using your blog -
It is inexpensive
The cost of setting up an online store is extremely less, and you only need to pay for the web hosting and creation of any digital product, software, or plugins to support your store. With the growth, you may need to hire a staff to help you scale higher.
But do you know what you don't have to pay for? It is for building, licensing, and permits you may need for operating a brick-and-mortar store. It can also include the expenses of utility bills, office employees' income, furniture costs, appliances, cleaning supplies, and more.
The best thing you can do is to plan for the eCommerce store expenses easily, and you will know exactly how much you need to pay for the web hosting and marketing, which is even easier to plan.
You make passive income.
Passive income is the money you make that needs little to no effort once you finish the initial work. In other words, you will be surprised in the morning after seeing your sales figures. It can be getting a notification during lunch that tells you someone has purchased a new digital product from your blog. And you just feel like doing, "Yay"!
An online store means your blog's products are available all around the week, and you are not only limited to the time purchases, which also increases sales opportunities. Your sales are not only limited to the local audiences, but customers around the globe get the same access to your store, which boosts sales opportunities.
An online store increases your blog's visibility.
Whether your end goal is to sell digital downloads on a website or drive more readers to your blog, there is one thing that is for sure. When setting up an online store for your blog, the thing is certain that it increases your visibility online.
More than 80% of people search Google to find products and then make purchases. If you don't own an online store, then it is for sure that you won't show up in product-related searches. Further, it is for sure that when you invest in an online store, it increases your Google reach which adds the needed help to boost traffic to your blog.
You get mobile sales.
When you prioritize mobile sales, you capture more audiences, so be sure to optimize your digital sales for mobile audiences. If we talk about today's scenario, it is entirely overtaking desktop shopping because it is a convenient way one can consider it on the go. In fact, mobile shopping has taken over half of all the sales. When we talk about mobile shopping, it is the safest, easiest, and effortless way of shopping. Due to its convenience, more than half of the population uses their mobile phones.
Finally, if you have decided to set up an online store, you need to know what is currently trending and what you want to sell online. Decide on the right products you want to sell. For that, you need a bit of brainstorming and market research.
Decide on what you are most passionate about and what you are good at. If you are not sure where to start, check out what is trending in the line of products you are passionate about creating. Once you are done with finding what people want, check out what is missing. For that, you need to check what is selling online. Just because a particular thing is trending doesn't mean it will sell well. Take some time to research and check what people are buying.
There are a lot of options available to sell digital downloads online. The most popular ones are photography, audio, videos, graphics, digital art, and something similar.