Sherwin-Williams General Industrial, a leader in the sign coatings industry, will showcase 150 years of coatings expertise and service at the 2023 ISA International Sign Expo, happening in Las Vegas, Nevada, April 12-14. The Company will exhibit a variety of innovative products and processes, including the Lustral Translucent system and GENESIS® mix bank. Attendees are also invited to stop by the Sherwin-Williams booth throughout the show for the chance to win an Express Color Reader PRO or Sign Color Toolkit, designed specifically for sign coatings. 

As one of the only manufacturer direct suppliers in the industry, Sherwin-Williams delivers the benefits of a global company on a local level. In-house sign finishing experts and local, company-owned facilities across North America give Sherwin-Williams the ability to quickly satisfy customer requests with standard or custom-matched colors. With innovative coatings technologies, Sherwin-Williams expertly covers the entire sign production process from start to finish.  

“Sign manufacturers are continuously challenged to deliver high–quality finishes with shorter and shorter lead times,” said John Morey, Global Director for Sherwin-Williams General Industrial. “We understand that, and over the years, we’ve continued to innovate our products and enhance our services to create a truly differentiated offering that allows finishers to complete their work in less time. The Sherwin-Williams General Industrial team is very excited to show ISA attendees the advancements we’ve made in both our technologies and services, and we look forward to making new connections in the industry.” 

Sherwin-Williams is also the only coatings provider to make color matching more consistent between solid and translucent colors by relying on the GENESIS® mixing system and mix bank. Designed with sign applicators in mind, the Lustral Translucent system utilizes the existing GENESIS® mixing bank, which conveniently converts any GENESIS® Lustral solid color into a translucent coating. This streamlined approach to mixing coatings not only saves time, cost and inventory space, it also delivers successful color continuity in just one step – compared to traditional multistep systems.

Sherwin-Williams products use automotive-grade pigments and urethane chemistries to deliver superior UV and weather protection. These innovative formulas have been used to enhance and protect some of the most iconic landmarks in the country, including the historic Hollywood sign, which the company helped refurbish late last year in partnership with the Hollywood Sign Trust.

“At Sherwin-Williams General Industrial Coatings, our mission is to protect and enhance manufactured goods responsibly,” added Morey. “We’re committed to innovating and driving sustainability across our industry and providing performance-differentiated products in colors that inspire the world.”  

At the 2023 expo, show attendees will have multiple chances to win at the Sherwin-Williams booth (#2359). The company is hosting two giveaways per day (1 p.m. and 3:30 p.m.), each offering the chance to take home a newly designed Sherwin-Williams Sign Color Toolkit or a Color Express Color Reader PRO. 

The Sign Color Toolkit comes in a convenient portable carrying case and includes two fan decks, a metallic fan deck and a sign fan deck, which boast more than 2,000 colors tailored specifically to sign coatings. The Color Reader PRO links to thousands of Sherwin-Williams colors via an ultra-portable, Bluetooth-connected color selection device to help users find the perfect match quickly and efficiently. Those interested in entering to win are invited to stop by the Sherwin-Williams booth (#2359) to find out more.  

To learn more about Sherwin-Williams and its industrial coatings and services for the commercial sign industry, visit Sherwin-Williams General Industrial Coatings. 

About the General Industrial Coatings Division of Sherwin-Williams 

Sherwin-Williams General Industrial Coatings offers innovative liquid, powder and electrocoat technologies and expertise around the globe to manufacturers and tier suppliers involved with Heavy Equipment, Transportation, Building Products, Military, General Finishing and Design Finish products. Customers value the global reach of our capabilities combined with localized service at over 150 locations worldwide. The General Industrial division is part of the Sherwin-Williams Performance Coatings Group, which supplies a broad range of highly engineered solutions for construction, industrial, packaging and transportation markets in more than 120 countries in the world. Founded in 1866, The Sherwin-Williams Company is a global leader in the manufacture, development, distribution and sale of paints, coatings and related products to professional, industrial, commercial and retail customers. For more information, visit Sherwin-Williams General Industrial Coatings.