Richter+Ratner (R+R), a New York City builder, has hired AnaTracey Hawkins as Vice President of Strategy and Development.  Hawkins will be defining and implementing R+R’s marketing and growth strategies and developing relationships with prospects and clients.  She will focus primarily on the New York City and greater New York area markets.
“AnaTracey’s real estate and construction industry experience, combined with her strong business knowledge, will support our firm’s continuing expansion in the large projects market, where Richter+Ratner’s expertise in addressing technical and logistical challenges benefits our clients the most.  She will focus on long-term strategic planning and cultivating work opportunities in the commercial, multifamily, and institutional ground-up and interior fit-out markets,” said R+R’s CEO and President Marc Heiman.
Established in 1912, R+R is one of the leading New York City builders with an impressive portfolio that includes numerous Manhattan landmarks.  The firm is recognized by the real estate industry for its traditional approach to construction, based on the ancient Greek concept of arkhitekton, or master builder.  This idea of bridging architecture, engineering, and construction processes into a streamlined and well-coordinated effort has defined R+R’s success throughout the decades.  It has been proven to be the most efficient and cost-effective delivery method for some of the most challenging projects ever constructed in New York City.
As part of this approach, R+R has developed its proprietary Technical Evaluation Analysis Recommendation™ or T.E.A.R. Review™ process.  T.E.A.R. is a rigorous and comprehensive assessment of all facets of a project aimed at eliminating design and engineering inconsistencies, correcting missing or contradictory specifications, and reducing complexities that might hinder the projects during construction.  This assessment, performed during the design and pre-construction phases, accelerates the delivery schedule, reduces the number of change orders, diminishes the possibility of a conflict among project team members, and frequently reduces the cost.
The T.E.A.R. Review is critical to R+R’s policy of not accepting fees for change orders on its projects – one of several innovative firsts that the company has introduced to the construction market.
Hawkins previously served as vice president of marketing for a major regional construction firm and was a co-founder of SNY-Newtown, a business development consultancy for the AEC industry.  Her work as a marketing executive follows a successful career as a TV host, personal branding consultant, and facilitator for such luxury brands as Ferrari, Rolls-Royce Motor Cars, BMW, Trinity Yachts, Ferretti Group Yachts, and Prada.  She also served as a sales executive for Mondrian Residences/Morgans Hotel Group and the Crescent Heights development in Miami Beach, FL.
Hawkins grew up in New Zealand in a family of real estate developers and construction entrepreneurs.  She studied quantity surveying at Unitec Institute of Technology in Auckland.  Hawkins is a director on the board for the Young Leadership Council of Boys Town New York.
R+R’s portfolio includes some of the most prominent and challenging recent construction undertakings in the nation.  The firm’s projects in New York City include a significant portion of the $400 million renovation of the historic Macy’s Herald Square store, the $35 million renovation of the landmark Bow Tie Building in Times Square, more than $35 million worth of renovations at the New School, and the ongoing renovation of Jazz at Lincoln Center.  R+R’s current projects also include a $50 million, 360,000-sq.-ft. multifamily tower scheduled to break ground in Connecticut in upcoming months.