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Report: Midscale, upscale brands pushing hotel supply growth

Report: Midscale, upscale brands pushing hotel supply growth

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Pipeline data released by STR and Lodging Econometrics indicate that hotel expansion is in full swing, with more than 110,000 rooms being built. Development focus has shifted to midscale and upscale hotel brands amid low revenue gains in the economy sector. Hoteliers are also angling to capture more demand from the millennial segment and are designing newbuilds with amenities that cater to their needs, such as gym space, Wi-Fi availability and grab-and-go dining outlets. Read the Skift story here


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