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Reinventing Modern Building Facades

Reinventing Modern Building Facades

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In the age of boutique aesthetics and Instagrammable moments, visual communication is more important than ever to businesses. To keep up with their need for strong first impressions, architects are exploring new ways to realize clients’ visions, reimagining and creating dynamic building facades.
Allowing them to play with color, light, and texture, PURE + FREEFORM is providing radical building skins for reinvented modern facades. Specializing in architectural walls and ceilings, the studio manipulates metal to create custom facades, ceilings, interior walls, and installations, devising one-of-a-kind solutions for their clients, including NBA, Issey Miyake, Kengo Kuma Associates, Under Armour, and the Smithsonian’s National Museum of African American History and Culture. Their unique metal facades allow designers to mimic the beauty of natural materials without associated maintenance issues or to realize completely new, inspired finishes perfect for contextual projects.


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