We live in an image-driven world, and it turns out images are even more attractive when they’re moving.
Video is the most common content format being spread organically, with people being twice as likely to share videos with their friends than any other media.
According to Wyzowl’s latest State of Video Marketing survey, the average user spends 19 hours every week watching online videos, that’s an increase of one hour from last year, and nearly double the 10.5 hours it was as recently as 2018.
The trendlines are clear – people watched around 14.6bn minutes of video last year, representing an increase of around 20% from 2020 and an increase of 121% compared to 2019, according to Wistia’s 2022 State of Video report.
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