Pop-up shops offer benefits to startups and existing companies

Pop-up shops, or temporary stores, provide advantages to online startup retailers testing the waters on physical stores and also help established companies sell a significant amount of merchandise quickly without a long-term commitment to a given area. Retail center owners such as Simon Property Group and Macerich have launched pop-up programs at various locations, tapping into the $50 billion industry. Read the CoStar Group story here