NELSON New Senior Director of Brand Marketing

On the heels of elevating brand and creative to a c-level position with the promotion of Bevan Bloemendaal, Chief Brand and Creative Officer, award-winning architecture, design, and strategy firm NELSON Worldwide welcomes Amanda M. Smith as Senior Director of Brand Marketing. Based in Chicago, Amanda will develop and execute a holistic marketing strategy that builds awareness for the NELSON Worldwide brand.

“As we explore the next phase of growth at NELSON, Amanda will be a critical asset in the development of a tailored brand strategy,” notes Chairman and Chief Executive Officer at NELSON Worldwide, John “Ozzie” Nelson Jr. “We are thrilled to welcome her to the team and excited to see how she will infuse our culture of creativity with her philosophy, recognizing our wins and adjusting as challenges arise.”

In her new role, Amanda will lead the brand marketing team to develop strategies highlighting NELSON’s service offerings, value propositions, and differentiators across all regional markets and industries. In addition, she will work to guide the expression of the NELSON brand, keeping the company’s name top of mind through a mix of thought leadership, direct marketing, and practice-focused initiatives.

“What drew me to NELSON was its reputation for high-quality projects, desire for continued growth, and culture of creativity. As senior director of brand marketing, I look forward to further developing and sharing the NELSON story, engaging potential and existing clients, and collaborating to move the business forward,” says Amanda. “I’m excited to work with each practice to leverage their expertise and highlight the value of partnering with industry-leading talent.”

Amanda spent the last 18 years providing design-led consultation and marketing strategy for national brands, retailers, and commercial and residential design firms. As a modern marketer and creative leader, Amanda is driven by design and fueled by a love for storytelling. She offers a multidisciplinary approach that leverages creativity as a profit multiplier while striving to deliver impactful and memorable brand stories across all touchpoints.

Actively involved with several industry associations, Amanda serves on the board of the Chicago Great Lakes Chapter of the Retail Design Institute and the College of DuPage Interior Design Advisory Board. She is passionate about mentoring and fostering student talent while gaining insight from the future generation of designers.

About NELSON Worldwide

NELSON Worldwide is an award-winning firm, transforming all dimensions of the human experience through architecture, interior design, graphic design, and brand strategy services. With more than 800 teammates spread across 20 offices, the firm’s collective network provides strategic and creative solutions that positively impact where people work, serve, play, and thrive. The team combines industry knowledge, service expertise, and geographic reach to deliver projects across the country and around the world. Client partnerships across the NELSON network include: Hilton, Macy’s, Comcast, Simon Property Group, Prologis, Yum! Brands, Boston Consulting Group, T-Mobile, Emory Healthcare, SAP Fieldglass, Unibail-Rodamco-Westfield, Kroger, Hyatt, Bayer, Target, and many more.

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