Moen is pleased to announce the addition of a new branding leader to its global brand management team. Alan Gravely, a tenured executive with more than twenty five years of global marketing experience with some of the most widely recognized brands in the world, has been named Moen’s Senior Director of Brand Communications. The announcement was made by Timothy McDonough, vice president, global brand marketing at Moen Incorporated.
In his new role, Gravely will be responsible for planning, executing and measuring the overarching communication strategy for the Moen® brand across paid, earned and owned vehicles throughout the consumer journey. Beyond the U.S., Gravely will also support marketing efforts in China, Canada and Mexico as needed.
“To lead the marketing efforts of the number one faucet brand in North America, it takes someone who has experience with other brands that are at the top of their game,” said McDonough. “Alan has that – and so much more. He not only led the global marketing campaigns for companies like Kellogg and Unilever, he also was instrumental in consulting and cross-functional project leadership in IT, acquisitions, organizational design, lean manufacturing, among others. We’re thrilled to have him join our team at Moen and can’t wait to see the impact he has on further strengthening the Moen brand and empowering our associates.”
Prior to Moen, Gravely was a senior marketing executive with organizations including Procter & Gamble. He has a track record of translating strategy into million- and billion-dollar businesses, transforming struggling brands into top performers; leading award-winning advertising, social, Ecommerce, CRM, loyalty campaigns; and driving innovation. Gravely also excels at attracting, developing, revitalizing and leading high-performance teams.
Most recently, he served as the Chief Marketing Officer of TTI Floor Care, a global leader in the design of floor care appliances for consumer, professional and industrial users. Here, Gravely was responsible for global strategic management of the Hoover, Dirt Devil and Oreck brands, including marketing, consumer insights and creative strategy. He was also a member of the TTI executive leadership team.
Gravely acquired his strong branding skills from his graduate work at the Kellogg Graduate School of Management at Northwestern University, where he earned an MBA in Strategy and Management. His undergraduate degree was completed at the University of Virginia, where he received a Bachelor’s of Science in Marketing/MIS from the McIntire School of Commerce.
For more information about Moen, visit moen.com or call 1-800-BUY-MOEN.
About Moen
As the #1 faucet brand in North America, Moen offers a diverse selection of thoughtfully designed kitchen and bath faucets, showerheads, accessories, bath safety products and kitchen sinks for residential applications – each delivering the best possible combination of meaningful innovation, useful features, on-trend styling and lasting value. In addition, Moen® Commercial offers superior-performing products that deliver lower lifetime costs for today’s facilities.
Moen is part of Fortune Brands Home & Security, Inc. (NYSE: FBHS), which creates products and services that help fulfill the dreams of homeowners and help people feel more secure. The Company’s trusted brands include Moen® faucets, Master Lock® and Sentry® Safe security products, MasterBrand® cabinets and Therma-Tru® entry door systems. Fortune Brands holds market leadership positions in all of its segments. Fortune Brands is part of the S&P MidCap 400 Index. For more information, please visit www.FBHS.com.
