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LATICRETE’S ACQUISITION OF HP SPARTACOTE®

LATICRETE’S ACQUISITION OF HP SPARTACOTE®

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Home Vendor News LATICRETE’S ACQUISITION OF HP SPARTACOTE®

Bethany, CT –  LATICRETE International, Inc., a manufacturer of globally proven construction solutions for the building industry, announced today the acquisition of HP Spartacote®.  The acquisition will provide LATICRETE customers access to new products and technologies while expanding the company’s presence in the restoration, decorative flooring and coatings category. Headquartered in Golden, Colorado, HP Spartacote produces a premium line of resinous floor coatings. The acquisition was completed in July while integration of manufacturing, sales and service functions will occur over the next twelve months. “This combination strengthens the LATICRETE and HP Spartacote brands alike,” said David A. Rothberg, chairman and CEO of LATICRETE. “Through this acquisition, the HP Spartacote brand portfolio will gain access to LATICRETE manufacturing capabilities, sales representation, and marketing and support services. LATICRETE customers, in turn, will enjoy access to some of the most innovative decorative and restoration products on the market.” LATICRETE is a family-owned, worldwide manufacturer and marketer of residential, commercial and industrial construction solutions. For almost 60 years, LATICRETE has provided the technology, products and experience to make innovative, permanent installations primarily in the flooring industry.  Over the past two years the company has expanded its restoration and decorative product line through strategic acquisitions and partnerships. Today’s announcement comes on top of two other acquisitions made earlier this year – L&M Construction Chemicals and the DuPontSurface Care Business. HP Spartacote is a manufacturer of high performance resinous floor coatings. The company serves commercial, industrial and residential markets around the world. They work with facility managers and architects to specify highly durable, fast ‘return to service’ coating solutions for concrete flooring. HP Spartacote is an industry leader in quality, technology and exceptional service which will complement the LATICRETE value and brand positioning. For more info, please visit www.laticrete.com.

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