KFC opens world’s first drive-thru only restaurant in Australia

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

KFC opens world’s first drive-thru only restaurant in Australia

Keep up with the latest from CCR-Mag.com

Fill out the form Below

International retail design firm FRCH NELSON partnered with KFC SOPAC to design an innovative, pilot project in Newcastle, Australia opening to the public this week. With a growing number of consumers ordering through online channels, the goal of the new concept was to develop a more efficient operating model that celebrated this change in consumer behavior.
The new concept includes five drive thru lanes that allow customers to order and pay for a meal through the brand’s app or website, including designated lanes for more traditional, on-the-spot orders. For online orders, customers can drive up and enter a four-digit code, generated by the app, on a touchscreen, which will then send their order to the kitchen where it is freshly prepared and ready for collection.
Not having a public-facing interior, the FRCH NELSON team found key opportunities to celebrate the brand on the building’s exterior. “With traditional restaurants, the building is the experience, but with this new concept it became a fixture—one element supporting the overall experience. We had to utilize every exterior touchpoint from the landscaping, to the signage, to the architecture of the drive-thru portal, to create a holistic experience for guests,” said Marty McCauley, design director at FRCH NELSON.
The goal of the new design was to create a holistic drive-thru experience, leveraging architecture, communication, service, and landscape to create an elevated guest experience.
Guests are first greeted by a larger than life halo-lit Colonel Sanders layered atop the building’s wood cladded walls, complete with a Kentucky Fried Chicken lit branding on the wall. Once guests pull around they are met with the drive thru portal where bold architecture creates a true beacon for the experience. “The portal architecture was an opportunity to create an ownable element for the brand. We needed a bold moment that dialed up the scale since the entire guest journey is taking place within a car,” said McCauley. Again, the repetition of the red stripes reinforces the brand, while the outline is a wink toward the restaurant’s signature chicken bucket. The subtle slope of both the building and the drive-thru portal provides gentle encouragement of guest direction, queuing drivers from order to pick-up.
The overall design reflects the brand’s signature hospitality, while still offering moments of the Colonel’s signature feistiness, leveraging natural materials in conjunction with steel and glazing. The architectural elements play hero and exude the brand’s confidence in delivering an unforgettable guest experience. The end result is a branded celebration that leverages contrast and vibrancy through architecture, color, and communication to proclaim a distinctly kinetic, ownable bastion of service and convenience.

Events

Read more BELOW

 

The 2024 virtual Men’s Round Table will be held Q4, 2024, date TBD.

2024 Virtual Men’s Round Tables

2023 Virtual Men’s Round Table was held on November 7th, 2023 via Zoom.


 

2024 Virtual Women’s Round Table

2023 Women’s Round Table #1 was held on October 20th, 2023 via Zoom

News

Sanzari Completes Multi-Million-Dollar Glenpointe Marriott Project

Alfred Sanzari Enterprises, a preeminent family-owned and operated commercial and residential real estate firm, announces the completion of a capital improvement project at the Glenpointe Marriott, a 351-room full-service hotel located on the company’s Glenpointe corporate campus in Teaneck, N.J. The capital improvement project transformed the hotel’s 39,317-square-foot

Supplements/Podcast
See Website for Details

This content (including text, artwork, graphics, photography, and video) was provided by the third party(ies) as referenced above. Any rights or other content questions or inquiries should be directed such third-party provider(s).

Receive the CCR 2024 Idustry Report

Get ahead of your Competitors with CCR's FREE Industry Insider's Report 2024!

Always stay two steps ahead of your Competitors. Stay informed with the latest in the Industry. 

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

This site uses cookies to ensure that you get the best user experience. By choosing “Accept” you acknowledge this and that ccr-mag.com operates under the Fair Use Act. Furthermore, Changing privacy laws now require website visitors from EEA based countries to provide consent in order to use personalized advertising or data modeling with either Google Ads & Analytics. Find out more on the Privacy Policy & Terms of Use Page